independent projects
independent
projects
This page highlights a selection of self-directed design projects that I have undertaken to practice the skills learnt on my university course and apply them to a wider range of brands.
This page highlights a selection of self-directed design projects that I have undertaken to practice the skills learnt on my university course and apply them to a wider range of brands.
This page highlights a selection of self-directed design projects that I have undertaken to practice the skills learnt on my university course and apply them to a wider range of brands.
Year
Year
Year
2023
2023
2023
Category
Category
Category
various
various
various
oh polly
oh polly
oh polly
project overview
This work was developed as part of my application for an internship at Oh Polly, which was successful. I had to create a mood board for Spring/Summer 2024 and design two dresses for Oh Polly and one set for Bo and Tee that I believed would resonate well with their customer for the upcoming season. I was asked to focus on selecting materials that would not only enhance sustainability but also ensure that production costs remained commercially viable.
This work was developed as part of my application for an internship at Oh Polly, which was successful. I had to create a mood board for Spring/Summer 2024 and design two dresses for Oh Polly and one set for Bo and Tee that I believed would resonate well with their customer for the upcoming season. I was asked to focus on selecting materials that would not only enhance sustainability but also ensure that production costs remained commercially viable.
Technical skills utilised
Technical skills utilised
Technical skills utilised
womenswear design
trend analysis
customer understanding
Clo 3D
sustainable design practices
textile knowledge
womenswear design
trend analysis
customer understanding
Clo 3D
sustainable design practices
textile knowledge
djerf avenue
house of cb
djerf avenue
djerf avenue
project overview
project overview
project overview
project overview
project overview
For this project, I designed two collections for Djerf Avenue, reflecting on the brand's core values of happiness and self-care. I was inspired by the little moment of magic when enjoying a sweet treat, and I developed this concept into a print that aligned with the brand's aesthetic. The first collection features structured lingerie designs that are designed to stand out, and can be worn as outerwear, while the second collection presents a range of soft lingerie pieces that promote comfort. Each collection reflects the brand's culture by celebrating small moments of joy.
For this project, I designed two collections for Djerf Avenue, reflecting on the brand's core values of happiness and self-care. I was inspired by the little moment of magic when enjoying a sweet treat, and I developed this concept into a print that aligned with the brand's aesthetic. The first collection features structured lingerie designs that are designed to stand out and can also be worn as outerwear, while the second collection presents a range of soft lingerie pieces that promote comfort without compromising on beauty. Each collection reflects the brand's culture by celebrating small moments of joy.
For this project, I designed two collections for Djerf Avenue, reflecting on the brand's core values of happiness and self-care. I was inspired by the little moment of magic when enjoying a sweet treat, and I developed this concept into a print that aligned with the brand's aesthetic. The first collection features structured lingerie designs that are designed to stand out, and can be worn as outerwear, while the second collection presents a range of soft lingerie pieces that promote comfort. Each collection reflects the brand's culture by celebrating small moments of joy.
Technical skills utilised
Technical skills utilised
Technical skills utilised
CAD technical drawing on Illustrator
print development
mood board creation
fashion illustration
concept development
CAD technical drawing on Illustrator
print development
mood board creation
fashion illustration
concept development
house of cb
named collective
house of cb
project overview
project overview
project overview
project overview
project overview
This project, inspired by the British countryside, utilises my contour fashion knowledge to help develop womenswear designs for House of CB. Known for its feminine aesthetic and meticulous attention to detail, I aimed to reflect the essence of the countryside while integrating the brand's signature style into my creations.
This project, inspired by the British countryside, utilises my contour fashion knowledge to help develop womenswear designs for House of CB. Known for its feminine aesthetic and meticulous attention to detail, I aimed to reflect the essence of the countryside while integrating the brand's signature style into my creations.
Technical skills utilised
Technical skills utilised
Technical skills utilised
womenswear design
print development
brand identity understanding
CAD representation of garment designs
consumer understanding
womenswear design
print development
brand identity understanding
CAD representation of garment designs
consumer understanding
named collective
named collective
named collective
project overview
This is a lingerie collection designed for the streetwear brand Named Collective. My aim was to explore the garments that could be worn underneath the streetwear. By infusing the brand's handwriting into the designs, this collection bridges the gap between outerwear and lingerie, showcasing how an intimates collection that mirrors the bold and unique identity of the brand could be a great addition to their product line.
This is a lingerie collection designed for the streetwear brand Named Collective. My aim was to explore the garments that could be worn underneath the streetwear. By infusing the brand's handwriting into the designs, this collection bridges the gap between outerwear and lingerie, showcasing how an intimates collection that mirrors the bold and unique identity of the brand could be a great addition to their product line.
Technical skills utilised
Technical skills utilised
Technical skills utilised
product line expansion
streetwear understanding
print development
soft lingerie design
fabric development
creation of technical CADs using Illustrator
product line expansion
streetwear understanding
print development
soft lingerie design
fabric development
creation of technical CADs using Illustrator
More projects More projects
more projects more projects More projects More projects
cts More projects mor
More Works More Works
More Works More Works
More Works More Works
JOHN LEWIS
Swimwear & Beachwear
2024
2024
MET Gala
Billie Eilish
2024
2024
©2024 MARA JAMES
Go Back To top
©2024 MARA JAMES
Go Back To top
©2024 MARA JAMES
Go Back To top
©2024 MARA JAMES
Go Back To top
MARA JAMES
MARA JAMES
MARA JAMES
MARA JAMES
JOHN LEWIS
Swimwear & Beachwear
JOHN LEWIS
Swimwear & Beachwear
MET Gala
Billie Eilish
MET Gala
Billie Eilish
John Lewis
Swimwear & Beachwear
John Lewis
Swimwear & Beachwear
JOHN LEWIS
Swimwear & Beachwear
2024
2024
JOHN LEWIS
Swimwear & Beachwear
2024
2024
MET Gala
Billie Eilish
2024
2024
MET Gala
Billie Eilish
2024
2024