LOUNGE

LOUNGE

For this project, I designed a six-piece collection for Lounge, inspired by the natural colours and shapes of the harp and grounded in historical referencing, consumer analysis, and trend research.

For this project, I designed a six-piece collection for Lounge, inspired by the natural colours and shapes of the harp and grounded in historical referencing, consumer analysis, and trend research.

For this project, I designed a six-piece collection for Lounge, inspired by the natural colours and shapes of the harp and grounded in historical referencing, consumer analysis, and trend research.

Year

Year

Year

2025

2025

2025

Category

Category

Category

LINGERIE

Brief

Brief

Brief

An external client project in collaboration with Lounge for the Spring/Summer 2025 season. The task was to design a cohesive range of six outfits. The designs had to incorporate primary inspiration, thorough research into the product areas, trends, and the Lounge consumer, as well as suitable styling, components, and hardware. Sustainability was a key focus, along with consideration of innovative design details and branding ideas.

An external client project in collaboration with Lounge for the Spring/Summer 2025 season. The task was to design a cohesive range of six outfits. The designs had to incorporate primary inspiration, thorough research into the product areas, trends, and the Lounge consumer, as well as suitable styling, components, and hardware. Sustainability was a key focus, along with consideration of innovative design details and branding ideas.

Response

Response

Response

The inspiration for my project stemmed from the concept of self-care, with the intention of designing an intimates collection that serves as a form of self-care for the wearer. For me, playing the harp has always been a personal practice of self-care, and I wanted to draw on the calming and natural qualities of the instrument as well as the visual beauty of the instrument as a source of design inspiration. My goal was to create a collection that embodies a sense of elevated simplicity, aligning with Lounge’s new brand direction. Sustainability played a key role, with a focus on eco-friendly materials and natural dyes, but also an emphasis on modular garments and quality to increase longevity of wear.

technical skills utilised

technical skills utilised

technical skills utilised

  • Fashion illustration

  • Trend awareness

  • Consumer analysis

  • Digital embroidery development

  • Drawing

  • 2D to 3D design development

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JOHN LEWIS

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2024

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2023

2023

©2024 MARA JAMES

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©2024 MARA JAMES

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©2024 MARA JAMES

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©2024 MARA JAMES

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MARA JAMES

MARA JAMES

MARA JAMES

MARA JAMES

JOHN LEWIS

Swimwear & Beachwear

JOHN LEWIS

Swimwear & Beachwear

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Various

Independent Projects

Various

John Lewis

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John Lewis

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